Wednesday, July 4, 2007

Barbara's Bakery made me believe in cereal - and heroes - again

First of all, HFB United States, and happy Independence Day to everyone.

I have been eating multiple bowls of cereal a day ever since I was learning how to tie my shoes. In my life, I would say the number one staple of my diet, edging out pasta and various meats, is the bowl of cereal. And it's not just breakfast. I enjoy a bowl of cereal as a snack. I enjoy a bowl of cereal after a meal. If the meal is taking too long to prepare and I am hungry, I enjoy a bowl of cereal before a meal too. And I always, ALWAYS enjoy a bowl of cereal or two as the last thing I do before bedding down for the night. Cereal is stitched into the fabric of my being.

That's why the past year or so has been difficult when it comes to cereal. Put simply, I haven't gotten excited about cereal. Everytime I go to Publix, I miss that feeling. You know the feeling I'm talking about. It's the adrenaline rush of hitting the cereal aisle. And it's not only that, but it's that anticipation I always get during the first few aisles of a comprhensive shop, that little hop in your step you get when you know you're only a couple of aisles away. At Publix, I work right to left assuming your back is to the front door. I snake up and down each aisle, then I reverse field and do a perimeter sweep of the outside to finish up. I like to do this because you always want to get the cold stuff last so it doesn't sit in your cart during the shop. My mother Jeanette taught me this scheme.

Anyway, it used to be that a few aisles before the cereal, I would already start thinking about it, looking forward to it. Wanting to get there. When I finally did get there, picking out three or four boxes for the next couple of weeks was the highlight of the shopping experience. Somewhere along the way though, the industry got stale, to intentionally use a pun. Nothing new was coming out. Nothing cutting edge, like Sunrise, was making it. Nothing out there gave me a reason to get fired up about cereal. I was in the doldrums. I was in hell.

Enter the organic aisle at Publix, where, tucked away off in the corner of the store, is now located a whole new selection of cereals. I have just delved into this whole grain playground, but it took only two boxes of cereal to declare myself completely rejuvenated. "Barbara's Bakery" has one called "Puffins", which I get the peanut butter flavor of, and another one that is similar to cocoa puffs except that it is actually under 9,000 cc's of sugar per cubic millimeter, and (and this is the best part), IT GETS SOFT IN MILK.

Nothing pisses me off more than when cereal stays crunchy in milk. Why would I spend money on cereal that stays crunchy when I can just go pour some milk over some thumbtacks? And these idiot commericals brag about cereal that stays crunchy as if it's a good thing. Fucking terrible.

Anyway, pick out some cereals made by Barbara's Bakery. The boxes are blue, and the cereal is awesome.